We unstick executives, MacGyver businesses out of ruts (or "critical inflection points"), move past classic growth hurdles and help Visionaries execute on creative ideas, monetizing the business. We have the tools, skills, experience, partnerships, intuition, scrappiness and grit to wield the right tools for your job, persevere in execu
We unstick executives, MacGyver businesses out of ruts (or "critical inflection points"), move past classic growth hurdles and help Visionaries execute on creative ideas, monetizing the business. We have the tools, skills, experience, partnerships, intuition, scrappiness and grit to wield the right tools for your job, persevere in execution and coach management and new leaders.
As a Corporate Psychiatrist, we:
· Facilitate internal and external relationship repair and growth
· Shift individual mindsets from fear into openness and engagement. Achieving goals more quickly like time-to-market, innovation and sales.
· Identify and magnify the superpowers in each of us. Organizational planning to delegate kryptonite (
As a Corporate Psychiatrist, we:
· Facilitate internal and external relationship repair and growth
· Shift individual mindsets from fear into openness and engagement. Achieving goals more quickly like time-to-market, innovation and sales.
· Identify and magnify the superpowers in each of us. Organizational planning to delegate kryptonite (weaknesses).
· Build balanced teams with synergistic talent & brain diversity.
Retain an Executive Lieutenant that can assure the best ideas become reality, anticipate needs and challenges, clear obstacles to activate strategy, prioritize opportunities and resource requests, and be on-call for counsel and problem solving. A personal advisor to provide perspective, join in critical negotiations, scale and optimize
Retain an Executive Lieutenant that can assure the best ideas become reality, anticipate needs and challenges, clear obstacles to activate strategy, prioritize opportunities and resource requests, and be on-call for counsel and problem solving. A personal advisor to provide perspective, join in critical negotiations, scale and optimize the business, and objectively evaluate the business, opportunities and people. As an extension of your leadership team, Executive Swiss Army Knives can pinch hit for any on leave, add flex capacity, serve as a sounding board, connector and mentor.
· New business attractiveness screening and viability studies.
· Ethnography, business design, field research, 5-Forces primary and secondary research, and retail landscaping / assortment validation.·
· Crisis aversion, management and turnaround services.
· Online Conversion Rate Optimization & UX evaluation.
· Marketing planning, editorial calendar development, digital marketing strategy, campaign management and execution.
· Sales and partnership strategy, development & execution.
· Improv workshops, keynotes and speakers panel moderation.
· Visioning & planning sessions, go/no-go decision making facilitation, offsite meeting moderation & planning.
· Outsourced leadership or cross-functional planning and management of major initiatives (e.g., holiday sales, opening a new sales channel).
· Cross-functional process engineering.
· Roadmap development.
· Interim marketing, product, sales or other functional leadership.
· Training, mentoring and on-call counsel and retained services.
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adamcroan@bettertrace.com (707) 327-6789