Better Trace Consulting

Better Trace ConsultingBetter Trace ConsultingBetter Trace Consulting

707-327-6789

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    • Home
    • About Us
    • Services
    • Founder's Story - Bio

Better Trace Consulting

Better Trace ConsultingBetter Trace ConsultingBetter Trace Consulting

707-327-6789

  • Home
  • About Us
  • Services
  • Founder's Story - Bio

Services

MacGyver for Business - Monetize & Scale...Traction on Ice

MacGyver for Business - Monetize & Scale...Traction on Ice

MacGyver for Business - Monetize & Scale...Traction on Ice

 

We unstick executives, MacGyver businesses out of ruts (or "critical inflection points"),  move past classic growth hurdles and help Visionaries execute on creative ideas, monetizing the business. We have the tools, skills, experience, partnerships, intuition, scrappiness and grit to wield the right tools for your job, persevere in execu

 

We unstick executives, MacGyver businesses out of ruts (or "critical inflection points"),  move past classic growth hurdles and help Visionaries execute on creative ideas, monetizing the business. We have the tools, skills, experience, partnerships, intuition, scrappiness and grit to wield the right tools for your job, persevere in execution and coach management and new leaders.


  • How can I commercialize my creativity?
  • How can I monetize this idea? 
  • What supply chain partners are best for my objectives?
  • I've been  stuck at $5 million for 2-3 years. How can I hit $7 million next year and $10 million in <4 years?
  • How can I grow my customer lifetime value and lower my CAC?
  • How do I get this into the right online marketplaces and retailers?
  • What route should I go with Amazon? 
  • Who can take on the inventory risk, make sure I show up in Search, ensure consumer conversion and  fulfill an FBA program at Amazon and other global online direct marketplaces?
  • What's it going to take to go direct to consumer myself?
  • Who are my consumers and how do I get the right ones into my funnel?
  • What value proposition or service offerings will drive more sales?
  • How can I pivot to this other opportunity without dropping the ball on my primary cashflow?
  • I've lost my groove and need to reinvigorate or re-focus the business elsewhere.
  • My  original team's been so loyal and faithful through the ups and downs. But, they're not the right people in the right seats for this stage of growth and challenge. What can I do?

Amplifying Superpowers, Voiding Kryptonite

MacGyver for Business - Monetize & Scale...Traction on Ice

MacGyver for Business - Monetize & Scale...Traction on Ice

  

As a Corporate Psychiatrist, we:

· Facilitate internal and external relationship repair and growth

· Shift individual mindsets from fear into openness and engagement. Achieving goals more quickly like time-to-market, innovation and sales.

· Identify and magnify the superpowers in each of us. Organizational planning to delegate kryptonite (

  

As a Corporate Psychiatrist, we:

· Facilitate internal and external relationship repair and growth

· Shift individual mindsets from fear into openness and engagement. Achieving goals more quickly like time-to-market, innovation and sales.

· Identify and magnify the superpowers in each of us. Organizational planning to delegate kryptonite (weaknesses).

· Build balanced teams with synergistic talent & brain diversity. 

Your Executive Swiss Army Knife

MacGyver for Business - Monetize & Scale...Traction on Ice

Your Executive Swiss Army Knife


  

Retain an Executive Lieutenant that can assure the best ideas become reality, anticipate needs and challenges, clear obstacles to activate strategy, prioritize opportunities and resource requests, and be on-call for counsel and problem solving. A personal advisor to provide perspective, join in critical negotiations, scale and optimize 


  

Retain an Executive Lieutenant that can assure the best ideas become reality, anticipate needs and challenges, clear obstacles to activate strategy, prioritize opportunities and resource requests, and be on-call for counsel and problem solving. A personal advisor to provide perspective, join in critical negotiations, scale and optimize the business, and objectively evaluate the business, opportunities and people. As an extension of your leadership team, Executive Swiss Army Knives can pinch hit for any on leave, add flex capacity, serve as a sounding board, connector and mentor.

· New business attractiveness screening and viability studies. 

· Ethnography, business design, field research, 5-Forces primary and secondary research, and retail landscaping / assortment validation.· 

· Crisis aversion, management and turnaround services.

· Online Conversion Rate Optimization & UX evaluation.

· Marketing planning, editorial calendar development, digital marketing strategy, campaign management and execution.

· Sales and partnership strategy, development & execution.

· Improv workshops, keynotes and speakers panel moderation.

· Visioning & planning sessions, go/no-go decision making facilitation, offsite meeting moderation & planning.

· Outsourced leadership or cross-functional planning and management of major initiatives (e.g., holiday sales, opening a new sales channel).

· Cross-functional process engineering.

· Roadmap development. 

· Interim marketing, product, sales or other functional leadership.

· Training, mentoring and on-call counsel and retained services.

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adamcroan@bettertrace.com (707) 327-6789